![]() This book grabs you from the first page, tumbling out facts and information in a down to earth and readable way, with a chatty humour which does not disguise the amount of knowledge that neuroscientist author David Eagleman has to offer. Here’s the first review, from the excellent site LoveReading.Co.UK: ![]() ![]() ![]() In other words, the book is scientifically rigorous and refreshing but also a joy to read. “Here’s the expose about the non-conscious brain and all the machinery under the hood that keeps the show going.” Though other books have been written about the brain - “three pounds of the most complex material we’ve discovered in the universe” - Incognito stands out because Eagleman is both a celebrated neuroscientist conducting original research, as well as a gifted novelist. “Most of what you do, think, act and believe is generated by parts of your brain to which you have no access,” writes Eagleman. After releasing his last book, Why the Net Matters, as an iPad app, neuroscientist David Eagleman returns to traditional publishing with his latest book, Incognito: The Secret Lives of the Brain. ![]()
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